Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing.

Through ongoing research into students' workflows and preferences, Ingram/LaForge/Avila/Schwepker/William's SELL, 6th Edition from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, ...

This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Overview of personal selling -- Building trust and sales ethics -- Understanding buyers -- Communication skills -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and presentations -- Sales dialogue : ...

You'll find a wealth of interactive resources, such as interactive quizzes, multimedia concepts, tutorials, videos, online exercises and flashcards that work seamlessly with the text's companion website to provide a dynamic learning ...

The more you study, the better the results.