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inauthor:"Raymond W. LaForge" from books.google.com
Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices An expanded discussion on trust building and trust-based selling as foundations ...
inauthor:"Raymond W. LaForge" from books.google.com
Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations.
inauthor:"Raymond W. LaForge" from books.google.com
* One of the leading core textbooks globally on Sales Management; known for being more accessible, clear and practical. * Incorporates pedagogy throughout, which aid learning and ensures practical comprehension: insights from practising ...
inauthor:"Raymond W. LaForge" from books.google.com
The text draws on classic and modern literature from all these areas to analyze government at four different levels--ideational, societal, organizational, and individual layers.
inauthor:"Raymond W. LaForge" from books.google.com
Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations (such as Holt Equipment, CDW Corporation ...
inauthor:"Raymond W. LaForge" from books.google.com
In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout.
inauthor:"Raymond W. LaForge" from books.google.com
Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing.
inauthor:"Raymond W. LaForge" from books.google.com
Through ongoing research into students' workflows and preferences, Ingram/LaForge/Avila/Schwepker/William's SELL, 6th Edition from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, ...
inauthor:"Raymond W. LaForge" from books.google.com
Overview of personal selling -- Building trust and sales ethics -- Understanding buyers -- Communication skills -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and presentations -- Sales dialogue : ...