Marketing, Principles & Perspectives
Book by Laforge Raymond, Thomas N. Ingram, and William O Bearden
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In the first edition of this title, strong integration of integrated marketing communication and direct marketing was demonstrated. In the second edition modern coverage was continued by integrating cross-functional teams, customer loyalty, and... Google Books
Originally published: October 1994
Authors: Laforge Raymond, Thomas N. Ingram, and William O Bearden
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Tom Ingram (Ph.D., Georgia State) is Department Chair and Professor of Marketing at Colorado State University. Tom's previous affiliations include the ...
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Thomas N. Ingram. Author. Marketing: Principles and Perspectives. 2nd Edition. ISBN-13: 978-0256269079, ISBN-10: 0256269076. Marketing: Principles and ...
Authors, William O. Bearden, Thomas N. Ingram, Raymond W. LaForge ; Edition, 4 ; Publisher, McGraw-Hill/Irwin, 2003 ; ISBN, 0071215549, 9780071215541 ; Length, 596 ...
Authors, William O. Bearden, Thomas N. Ingram, Raymond W. LaForge ; Edition, 5, illustrated ; Publisher, McGraw-Hill/Irwin, 2007 ; ISBN, 0073101206, 9780073101200.
This third edition includes an Internet Marketing chapter and continues to integrate the Internet throughout. It not only talks about what marketing is, but ...
Marketing Principles & Perspectives. by William O. Bearden; Thomas N. Ingram - ISBN 10: 0072488247 - ISBN 13: 9780072488241 - McGraw Hill - 2001 ...
Apr 22, 2010 ˇ Marketing : principles & perspectives. by: Bearden, William O., 1945-; Ingram, Thomas N; LaForge, Raymond W. Publication date: 1995. Topics ...
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Marketing: Principles & Perspectives. Bearden, William O./ Ingram, Thomas N./ Laforge, Raymond W. Published by McGraw-Hill College ...
Marketing : Principles and Perspectives by Thomas N. Ingram, William O. Bearden and Raymond W. LaForge (2005, Trade Paperback) ; ISBN-10. 007322569X ; ISBN-13.
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Jan 4, 1999 ˇ This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full ...