" David Henderson, Chief Talent Officer, Met Life "A compelling case for the importance of employer brand management. Highly informative and practical, this is the kind of book that breaks new ground to really make a difference.
Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject.
Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject.
Building on the success of The Employer Brand, a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples.
Simon Barrow und Richard Mosley zeigen anhand von Modellen und Checklisten die praktischen Schritte zu einem erfolgreichen internen Brand Management, z.B. Analyse, Positionierung, Implementierung und Kommunikation der Marke.